On one of our first trips to the local grocery (Price Chopper) we learned that there is a special sign hidden somewhere in the store. If the kids find the sign, they can go to customer service and give the location. Then they are rewarded with a treat. (Genius idea to keep kids entertained while shopping!) We have look and looked and looked, but never found the sign. Today Alex was asking the ladies at the checkout and one of them gave Alex a huge clue (as in exactly which aisle). You have never seen a little boy so excited. Imagine my surprise when the treat was an entire bag of sour gummy worms (for each boy)!